Howard’s transition to the San Francisco-based firm arrives as Arista Demand seeks to expand its reach in B2B marketing. At Veritas Media Group, she earned a reputation for fostering long-term success through a client-focused service model. Managing Director Jennifer Sand noted that Howard’s expertise in digital and non-traditional media aligns with the company’s push to deliver measurable results beyond standard lead generation.

In her new capacity, Howard will oversee sales and partnership strategy, focusing on integrating innovative data-driven solutions for B2B marketers. Howard, who resides in Napa, balances her corporate responsibilities with active community engagement, including board positions at the UCSF All May See vision foundation and sfBIG, an organization dedicated to the Bay Area advertising sector.