Promoter Peachtree Entertainment announced a diverse lineup for the event, anchored by headliners Bailey Zimmerman and BigXthaPlug. The festival roster also includes performances by Bayker Blankenship, Mackenzie Carpenter, Austin Meade, Hayden Blount, and The Highway 6 Band. Organizers intend to blend the university’s long-standing traditions with a major country music production, aiming to solidify the campus as a regional hub for live entertainment.

Brandy Tuck, a representative for Texas A&M, noted that the university views the partnership as a significant step in expanding community engagement. Tickets for the event go on sale to the general public on September 4, 2026, at 10 a.m. CT, with early access options available for subscribers. Attendees can choose from several tiers, including 12th Man General Admission and the premium Gig 'Em Experience.