The collaboration introduces two distinct products: Holy Cow Beef Jerky, modeled after Meat Church’s signature Texas-style rub, and Honey Hog Pork Jerky, which aims to balance savory smoke with sweet honey notes. These items are currently rolling out to select Walmart locations across 48 states, though the window for purchase is narrow, with the promotion set to conclude on September 25.

Holly LaVallie, senior vice president of marketing at Link Snacks, noted that the partnership prioritizes flavor intensity as a primary driver for consumer loyalty. By integrating Meat Church’s established seasoning profiles with Jack Link's high-protein manufacturing, the companies are targeting both casual snackers and dedicated barbecue enthusiasts. Matt Pittman, who built Meat Church into a national brand through his popular rubs and digital content, described the new snacks as a celebration of the flavor profiles his community values most.