Club owner Jason Dolan announced the hiring, emphasizing the ambition to establish a competitive standard immediately upon entering the league. Rogers, who joins the organization following a tenure on staff at the University of Memphis and four seasons with the Portland Trail Blazers, will lead the team as they prepare for their home debut at the M&S Bank Arena on 4 October against Manchester. His extensive resume includes coaching roles with the Los Angeles Clippers, Chicago Bulls, Houston Rockets, Washington Wizards, Brooklyn Nets, Detroit Pistons, and Boston Celtics.

Throughout his career, Rogers has worked alongside prominent figures such as Doc Rivers and Tyronn Lue. His transition to the British game is supported by assistant coach Paul Cantwell, who joins the staff after leading the Yorkshire Dragons. Rogers, a former first-round NBA draft pick who played for the Vancouver Grizzlies and internationally for CSKA Moscow, expressed a commitment to building a team that reflects the city's sporting heritage.