The new storefront replaces the company's former Provincetown location, signaling a strategic shift toward high-traffic urban centers. Boris Jordan, Chairman and CEO of Curaleaf, described the expansion as a move to better serve a dynamic local market that demands both quality and accessibility. The facility is designed to cater to both new and experienced consumers, offering brands like Select, Grassroots, Find, Anthem, and Dark Heart.

Inside, staff are tasked with guiding customers through an extensive inventory, including the Select Briq 2 all-in-one vape device and the Select Live Collection. To mark the launch, the company has scheduled a grand opening event for Tuesday, September 8, featuring vendor showcases and educational programming. The dispensary will maintain daily operations, opening at 9:00 A.M. and closing at 8:00 P.M. Monday through Saturday, with abbreviated hours until 6:00 P.M. on Sundays.