Since its founding in 2011, the agency has functioned as a specialized division of uniphigood, LLC, connecting audiences with space veterans for keynotes, panels, and brand collaborations. President and CEO Annie Balliro stated the change addresses a long-standing frustration where clients struggled to identify the firm’s specific focus. The rebranding effort aims to capitalize on what the company describes as the "pop of the influencer bubble," betting that audiences now crave the authentic, high-stakes narratives only astronauts can provide.

The agency maintains its existing roster, leadership, and ownership structure under uniphigood, LLC, while consolidating its service offerings into three pillars: keynote speaking, personal appearances, and brand partnerships. By centering their identity on the motto "We Believe In Astronauts™," the firm intends to emphasize the contrast between manufactured social media personas and the credentialed, real-world experiences of those who have traveled to space. Organizations can now access the agency's talent pool directly through their new digital portal, TheAstronautAgency.com.