The launch marks a significant transition for the company, which recently regained its independent footing after years under corporate ownership. Price observed that as modern hair routines favored longer-lasting protective styles and sleeker looks, the underlying health of the scalp was frequently neglected. By integrating skincare actives like niacinamide and ceramides with botanicals such as nettle leaf and soursop, the new line prioritizes maintenance before styling.

Each item in the collection—the Edge Treatment Balm, Scalp Balancing Serum, Scalp & Edge Cleansing Oil, and Scalp Detox Cleansing Nectar—is priced at $12.99. The products aim to address common issues like buildup and dryness without the heavy residue associated with traditional styling agents. The line is now available through major retailers including Walmart, CVS, Amazon, and the brand’s own website, signaling a renewed commitment to the philosophy that defined the brand’s 1993 inception.