The new product line features sets of five removable plush footballs, each styled in specific team colors and housed within a miniature plush field basket. The rollout includes gear for the San Francisco 49ers, Chicago Bears, Dallas Cowboys, Detroit Lions, Green Bay Packers, Kansas City Chiefs, Las Vegas Raiders, New England Patriots, Philadelphia Eagles, Pittsburgh Steelers, Buffalo Bills, and Denver Broncos.

Karen Branson, Chief Commercial Officer at Relatable, described the deal as a significant milestone for the company’s expansion into licensed sports collectibles. Since rebranding from its original gaming identity in 2023, the firm has sought to transition its Emotional Support Pals brand beyond novelty plush, moving into broader lifestyle categories. The NFL-branded items are currently available for preorder on Amazon at a retail price of $17.99.