Founded in Seoul in 2002, the brand built its reputation on a specific pairing of specialty coffee and elaborate cakes. The Alexandria menu will highlight signature items like the Strawberry Chocolate Cream Cake—a trademarked best-seller with over 3 million units sold annually—and the Ice Box Cake, which sees sales exceeding 6 million units each year. Beyond these staples, the cafe is introducing localized Korean-inspired beverages such as the Dalgona Cream Top, Black Sesame Latte, and a multi-grain Misugaru Frappe.

The location will accommodate 78 guests, including outdoor seating options, and will operate as an all-day destination. The food program includes fusion offerings like K-Toast with bulgogi and egg, K-Chicken Panini, and a Bibimbowl. CEO Jay Moon described the move as a milestone in the company’s 25-year history, aiming to replicate the hospitality and quality-focused culture that defined their growth across Korea. Following the mid-October debut in Alexandria, the company plans to launch two additional U.S. sites as part of its broader growth strategy.