CEO Brett Roubal described the groundbreaking as a commitment to the local community, emphasizing the intentional design behind the new school. The facility will implement the company’s proprietary Creatively Shine curriculum, which draws heavily from the Reggio Emilia philosophy. This play-based model prioritizes collaborative, hands-on discovery over traditional classroom instruction, allowing educators to focus on individual developmental milestones.

Beyond the academic framework, the Peoria location will integrate several operational mainstays, including the LuvNotes app for parent communication, chef-prepared meals, and a drive-through Red Carpet Service for drop-offs. The campus is also equipped with a secure double-entry system and specialized outdoor learning spaces. With interest already high, the company is urging prospective families to secure spots early, as the school anticipates rapid enrollment upon completion.