Chief Executive Richard Lord stated that the project reinforces the company's commitment to the Quebec market while dramatically increasing its logistical capacity. The move follows a broader growth strategy for the specialty retailer, which is simultaneously scaling its operations south of the border.

Just hours before the Quebec announcement, the firm confirmed the acquisition of the door hardware and components division of the Penrod Company. This dual approach of local infrastructure investment and international asset acquisition signals an aggressive effort to capture market share across North America.