The agreement deepens a partnership originally formed in 2019, aiming to meet rising demand for centralized email governance and marketing within Microsoft 365 environments. Crossware, which currently processes over five million emails daily, provides a framework that automates signature deployment, ensures legal compliance, and maintains brand consistency across mobile and desktop devices.

For resellers and MSPs, the move removes traditional procurement friction by consolidating the solution into the Xvantage ecosystem. Troy Adams, managing director at Crossware, noted that the platform allows partners to instantly provision signature frameworks, turning routine outbound communications into active marketing channels. Cheryl Rang, vice president of technology solutions at Ingram Micro, added that the integration streamlines the delivery of value-added security and branding services for their partner network. The software is available for immediate use by authorized channel partners.