The AURORA 100 television serves as the centerpiece of this expansion, utilizing RGB Micro-Focusing LED chips and 9,720 independently controlled dimming zones to push high-end display standards. Beyond the screen, the brand is targeting home efficiency with the Space Pro refrigerator series, which compresses 600 liters of storage into a slim 599mm depth, and AI-driven climate control systems that emphasize air purification.

This collection serves as a practical test for the collaboration between Beko and Changhong. By merging Grundig’s established European design language with Changhong’s supply chain and R&D infrastructure, the partnership aims to accelerate product development cycles across global markets. Both entities are now focusing on localized innovations that align with the brand’s long-standing "It starts at home" philosophy, blending smart-home connectivity with traditional appliance reliability.