The expansion follows a strategic assessment initiated in late 2025, when leadership identified the need to move operations west of the Rocky Mountains. By selecting Reno, the company aims to optimize its supply chain efficiency. To prepare the site, the firm partnered with local contractors including Engineered Solutions, Teledata Technologies, and WTR Electrical.

Senior manager Gunnar Bennethum and warehouse assistant Wesley Davey will relocate from Michigan to oversee the new site. To maintain operational consistency, the team is implementing NetSuite software, a move expected to sharpen inventory accuracy and provide the sales department with real-time product visibility. For president and founder Andrew Ingram, the Reno center represents a critical step in scaling the business to meet national demand.