The brand’s expansion is anchored by its performance in major retail events, including Amazon Prime Day 2026, where it claimed the top spot in vacuum sales across seven countries, including the United States, Germany, and the United Kingdom. In Europe, Roborock now commands a 45% market share, while North American unit sales grew by 30%. The Asia-Pacific sector remains a stronghold, particularly in Korea, where the company holds over 70% of the premium vacuum segment.

To sustain this momentum, the company funneled RMB 720 million into research and development during the first half of the year. This 5.11% increase in R&D spending focuses on integrating AI-powered navigation and environmental perception across its entire product range. At IFA 2026, the company signaled a shift toward broader automation, debuting the Saros Rover—a robot featuring two-wheel-leg architecture—and expanding its ecosystem into pool and lawn maintenance with the RockAqua P1 and RockNeo Q2 models.