The campaign, themed "Join Generation Smile," moves beyond traditional awareness efforts by utilizing a street-art-inspired visual identity to engage diverse demographics. Organizers are creating a global digital mural where participants can register their support, effectively turning personal hygiene habits like daily brushing and professional dental visits into a collective advocacy effort. The federation emphasizes that oral health is not an isolated concern, but a critical component of systemic health, given the documented links between oral diseases and broader physical conditions.

FDI President Assist. Prof. Dr. Nikolai Sharkov noted that with nearly 3.7 billion people currently affected by oral diseases, the movement serves as a direct response to the global lack of access to necessary care. By standardizing the conversation around oral health, the federation intends to bridge the gap between individual actions and structural policy improvements. The initiative aims to foster a lasting legacy by empowering participants to treat their oral health as a vital indicator of life quality and long-term vitality.