The showcase centers on the evolution of screens as intelligent interfaces. Daniel Sun, CTO of TCL Industries, emphasized that the company is shifting from raw display innovation toward human-centered experiences. A centerpiece of this rollout is the X11L SQD-Mini LED TV, which achieves a peak brightness of 10,000 nits. Alongside it, the company introduced the RayNeo GT Max AR Glasses, marking the first time Dolby Vision certification has been applied to augmented reality hardware.

Beyond hardware, TCL expanded its NXTHOME ecosystem to include AI-powered domestic utilities. The lineup features the AiMe Family Companion Robot for multimodal interaction, as well as the FreshIN 3.0 air conditioner and the P9 Ultra laundry tower. By aligning these product launches with the ongoing basketball tournament, TCL is positioning its display technology as a medium for both high-performance sports viewing and adaptive, sustainable home management.