The new program, branded as Flex Pay, allows visitors to lock in current pricing for season passes while spreading the cost over several months. Unlike traditional layaway plans, approved users gain immediate access to park benefits, including rides and seasonal events, as soon as the pass is activated. The initiative aims to provide financial flexibility for families managing household budgets while maintaining access to the company’s portfolio of 43 parks and resorts across North America.

Chief Marketing Officer Amy Martin Ziegenfuss noted that the tool is designed to maximize entertainment value by removing the barrier of a large single-transaction cost. While the option is available for most online purchases exceeding the $49 threshold, eligibility is subject to a credit review process managed by Upgrade’s lending partners. Applicants must be at least 18 years old, and the company clarified that annual percentage rates on these loans can range from 0% to 36% depending on individual credit profiles.