The partnership marks a departure from traditional food collaborations, blending the beauty industry’s focus on scent and aesthetic with a self-serve frozen yogurt experience. According to Sam Kwon, head of project services and eCommerce at Yogurtland, the goal was to develop a flavor that feels unexpected and craveable. The result is a profile intended to mirror the notes of the cosmetic line, which has recently been reimagined with updated formulas and shades.

For Too Faced, the project serves as a literal interpretation of their branding. Elyse Reneau, global head of beauty, noted that the company has long designed products that smell and look like food, making the transition to a consumable dessert a natural extension of their marketing. The Sweet Peach Tart flavor remains available while supplies last, marking the latest milestone for the yogurt chain as it celebrates two decades of operations.