The campaign bridges culinary tradition and cinematic storytelling ahead of the film’s September 25, 2026, theatrical release. Customers ordering specific meal bundles—featuring staples like Chickenjoy and the new Calamansi Lemonade—will receive "blind-box" foil packs containing collectible bracelet charms. The promotion leans heavily into nostalgia and cultural pride, incorporating a '90s-inspired apparel line and immersive store takeovers in Manhattan, Torrance, and Daly City.

Luis Velasco, senior vice president and marketing head at Jollibee North America, noted that the partnership reflects the brand’s commitment to community and connection. The film itself serves as a centerpiece for this cultural focus, featuring a cast that includes H.E.R., Liza Soberano, Lea Salonga, and Jo Koy. The collaboration remains active through October 31, 2026, with Jollibee Rewards members eligible to enter for a grand-prize trip to Palawan Island.