The conference serves as a hub for leaders in commerce and technology to collaborate on solutions utilizing GS1 standards. Organizers are prioritizing proposals that offer actionable takeaways, specifically focusing on three core tracks: connected supply chains, trusted data management, and the implementation of 2D barcodes alongside emerging AI technologies. Potential speakers have until October 31, 2026, to submit their proposals for review.

Content tracks will delve into high-stakes regulatory environments, including the FDA’s Food Safety Modernization Act Rule 204 and the Drug Supply Chain Security Act. Beyond compliance, sessions will explore the foundational role of master data in the age of artificial intelligence and the shift toward agentic commerce. Attendees who register for the event by December 31, 2026, are eligible for a discount of over $300 on full conference passes.