The initiative, developed alongside the Partnership for the National Trails System (PNTS), aims to bolster stewardship, volunteer programs, and youth leadership across more than 60,600 miles of trail. While every participating organization is guaranteed a share of the funding, the public vote—open through October 2—will directly influence the distribution of $500,000 toward specific projects. These range from iconic long-distance paths like the Appalachian Trail to local segments that serve as critical community corridors.

Beyond the financial contribution, REI is leveraging its physical footprint to encourage direct engagement. Throughout September, over 130 retail locations will host community groups, offering customers opportunities to volunteer for maintenance, join guided hikes, or participate in advocacy events. According to PNTS executive director Courtney Lyons-Garcia, the partnership is designed to bridge the gap between financial support and hands-on conservation, ensuring that these outdoor spaces remain accessible and well-maintained for future generations.