The Maryland-based company, founded by the sisters while they navigate their respective college and high school studies, centers on a patent-pending QR technology. Unlike traditional codes tied to a single destination, ShareAScan allows users to update their digital profiles—ranging from portfolios and music to personal messages—without swapping the physical code. The technology requires no dedicated app, effectively turning everyday apparel or accessories into interactive connection points.

Inspired by the habit of people ignoring those around them to scroll through social feeds, the founders designed their platform to act as a bridge rather than a barrier. Shara, who studies business and artificial intelligence, and Kailey, a high school student, have already demonstrated their business acumen through various investment and startup competitions. For the Zuckermans, the Emmy milestone serves as a practical test of their core philosophy: that the next generation of social networking should exist in the physical world, not just behind a screen.