Corgi CEO Nico Laqua characterized the hire as a force multiplier for the company, which has built a portfolio of nearly 200 ETFs. While the firm has demonstrated high velocity on the product side, it now seeks to bridge the gap between technical infrastructure and retail engagement. Gambrel brings a decade of experience from Investing Authority, where she oversaw campaigns reaching more than 20 million retail investors.

Beyond her background in investor relations, Gambrel maintains a significant media presence as a contributor to Forbes and The New York Times, and as the host of the financial podcast The Market Runup. At Corgi, her mandate involves refining the firm’s messaging to ensure its fund lineup resonates with non-institutional participants. By leveraging her established credibility and brand-building expertise, Corgi intends to secure a stronger foothold in an increasingly crowded ETF market.