The Coeur d'Alene-based company developed the powder to address the widespread issue of pet dental disease, which often goes untreated due to the difficulty of brushing. By incorporating a proprietary blend of prebiotics, probiotics, and postbiotics, the product aims to disrupt plaque formation before it hardens into tartar. Unlike many existing dental supplements, the formula intentionally excludes kelp, seaweed, and sodium hexametaphosphate, focusing instead on gut-friendly ingredients like pumpkin and cranberry to provide secondary digestive and urinary support.

Karst Downey, VP of Research and Development, noted that the product shifts the focus from symptom management to supporting the oral ecosystem. The powder, priced at $34.95, is currently available through Amazon and the company’s website. To encourage adoption, Oxyfresh is promoting a 14-Day Fresh Breath Challenge, inviting owners to integrate the simple, scoop-based routine into their pets' daily feeding schedules.