Since founder Rocco Mangel opened the original West Palm Beach location in 2007, the tableside preparation of fresh avocados has remained a core component of the restaurant's identity. Servers mix the dip to order, seasoning it with the house-made Rocco's Spice blend. Guests can further customize their experience with optional additions ranging from pomegranate seeds to chipotle-glazed pork belly.

Beyond the discounted dip, select Florida and New York outposts are extending the celebration by offering half-off bottles of tequila for in-store dining. Mangel notes that the interactive nature of the dish has been central to the restaurant's hospitality model since its inception. Operated by Big Time Restaurant Group, the brand has expanded to 12 locations, maintaining its focus on Mexican staples and high-energy service. The offer is valid exclusively for in-store visits throughout the day on Wednesday.