The partnership, announced by The Master Group, integrates the heat pump manufacturer into the fabric of junior hockey across Canada. Beyond standard rinkboard branding, the collaboration features the "Moovair Moov of the Game" promotion, which will award seat upgrades to fans at 75 regular-season games across 15 markets, including cities like Kitchener, Oshawa, and Moncton. Five additional games in Edmonton are also slated for fan engagement activities.

Keith Strachan, president of The Master Group, noted that the alignment with the CHL reflects the brand’s deep roots in the same communities where their contractors and customers operate. For the league, the deal offers a way to enhance the in-arena experience while leveraging Moovair’s growing national footprint. The partnership extends through high-profile events, including the upcoming CHL USA Prospects Challenge in Quebec and the 2027 Memorial Cup in Guelph, Ontario. This agreement builds upon Moovair’s previous involvement with the 2026 Memorial Cup in Kelowna, marking a broader strategic push to link the company's climate-specific technology with the national hockey audience.