Now in its third year at the Science of Skin Summit, the initiative bridges the gap between traditional clinical practice and the digital-first habits of modern consumers. Founded by Dr. Patricia Farris and Dr. Ted Lain, the summit provides the training necessary for medical professionals to create engaging content that competes directly with unverified trends.

Romina Laraia, VP of Consumer, Patient and Professional Activation, noted that the company views this as a core responsibility to the patient. By meeting consumers on social platforms, the brand aims to provide guidance rooted in clinical research rather than algorithms. Participants this year include prominent voices such as Dr. Lindsey Zubritsky, Dr. Jenny Liu, and Dr. Dustin Portela, who collectively command a following exceeding 6.5 million. These dermatologists are tasked with translating complex clinical knowledge into accessible, accurate formats that help patients navigate skin concerns safely before they ever step into an office.