Steingart arrives at the Vancouver-based firm with a two-decade track record of navigating industry shifts, most recently serving as Head of Commercial Strategy and Business Development at GameSquare Holdings. His background includes a significant tenure at Paramount, where he spearheaded the creative revenue division and launched the CBS Sports Creator Studio, alongside a leadership role at NBA Take-Two Media.

Dr. Ali Alkhafaji, CEO of APPLY, noted that Steingart’s appointment arrives as artificial intelligence fundamentally alters how audiences discover content and how brands execute partnerships. The company, which counts Kraft Heinz and Coca-Cola among its clients, aims to leverage this expertise to scale digital products that prioritize personalized fan interactions. Steingart plans to focus on integrating content, data, and intelligence to create experiences that meet the evolving demands of rights holders.