This installation marks the third international iteration of the project, following successful runs in Paris and Milan. By deploying its proprietary smart displays and large-scale LED arrays, BOE creates an immersive environment designed to preserve intangible cultural heritage through a contemporary lens. The initiative serves as a strategic blueprint for the company’s broader international expansion, focusing on cultural integration rather than mere product export.

Si Da, BOE’s Senior Vice President and Chief Brand Officer, emphasized that the firm’s strategy centers on contributing to shared global artistic memory. Beyond the exhibition, the company is positioning itself as a leader in corporate social responsibility. It has recently endorsed the UNESCO International Decade of Sciences for Sustainable Development and continues to operate its 'Light the Way Forward' initiative, which has established 156 smart classrooms across rural China. These efforts, alongside the launch of the 'ONE' sustainability brand, underscore a pivot toward long-term environmental and educational commitments that align with their international market growth.