The festival, co-founded by chef Marcel Vigneron and entrepreneur Lauren Rae Levy, serves as a hub for celebrity chefs and vintners. Beyond the tastings, the programming includes an opening dinner hosted by Charlize Theron, an Italian-themed night led by Adam Richman, and a Sunday barbecue. Martin’s will supply its signature rolls for the final day’s cookout, marking a strategic push to reach a sophisticated culinary audience.

Wendy Cowan, Martin’s marketing manager, noted the brand’s alignment with the event’s community-focused mission, which also supports the Charlize Theron Africa Outreach Project. This move follows a period of growth for the Chambersburg-based baker, which recently expanded its retail footprint into Walmart stores nationwide and all Smart & Final locations across the western United States. By appearing at high-profile events, the family-owned company aims to bridge its legacy of home-grown baking with a broader, national consumer base.