The platform functions as a digital assistant for hotel guests, handling housekeeping requests, room service orders, and providing navigation for dining and local transport. It is designed to offer a direct bridge to human staff when automated responses reach their limit. While the system is slated for a year-round rollout, its launch comes as East Africa prepares for the 2027 AFCON PAMOJA tournament, which will see Tanzania co-hosting matches alongside Kenya and Uganda.

Skye Africa Intelligence is managing the software build, while Brand Engagement Network supplies the underlying conversational AI models. Though the two firms are linked through equity, the project operates as an independent commercial venture. Brand Engagement Network CEO Tyler Luck noted that the technology focuses on integrating organizational data into practical visitor interactions. Revenue generated by SafariOS will remain outside of Brand Engagement Network's consolidated financial reporting unless specific new contracts are established.