The Irving-based retailer is leveraging its loyalty programs, 7Rewards and Speedy Rewards, to drive traffic during game days. Members can secure pizza-and-drink combos for $4 or add 8-piece boneless wings to any whole pizza purchase for an additional $3. Beyond the pizza counter, the company is discounting its roller grill selection, offering any two items, such as Big Bite hot dogs or taquitos, for $3.50.

For larger gatherings, the Raise the Roost brand is promoting a $35 "Game Day Grub Box" containing 32 chicken nuggets, 16 bone-in wings, and potato wedges. Brandon Brown, Senior Vice President of Fresh Foods and Beverages, noted that the strategy aims to simplify the logistical burden of hosting, providing ready-to-eat options for consumers prioritizing convenience. To round out the offerings, the company is also discounting 18-packs of major domestic beer brands by $2 in select states where regulations allow.