The campaign follows the August debut of the upgraded RetailMeNot Rewards app, which has already driven a 27% increase in orders among merchant partners. By rotating daily category spotlights, the company intends to convert casual browsers into frequent, high-intent shoppers. According to retail insights expert Stephanie Carls, the event is timed to accommodate consumers who are beginning their holiday planning significantly earlier this year. Data indicates that 63% of shoppers start their seasonal purchasing by October, with 71% reporting a heightened reliance on savings tools to manage current economic pressures.

Daily Savings Schedule

The promotional calendar features specific cash back incentives for major retailers, including:

• September 21 (Home & Garden): Up to 14% at Lowe's and 10% at Home Depot.
• September 22 (Travel): Up to 20% at Booking.com and IHG, and 28% at CVS.
• September 23 (Electronics): Up to 28% at LG and 18% at Vitamix.
• September 24 (Health & Beauty): Up to 28% at CVS and 20% at Tarte or L'Occitane.
• September 25 (Fashion): Up to 25% at SHEIN and 18% at Express.
• September 26 (Pets): 8% across major retailers including Chewy and Petco.
• September 27 (Sports & Outdoors): Up to 24% at adidas and 14% at Alo Yoga.