The campaign captures Zurita, known for his work in Amazon Prime’s The Lost Flowers of Alice Hart and his production company Addiction House, as the embodiment of the brand's creative spirit. Todd Challe, senior vice president of marketing and communications, noted that Zurita’s confidence and distinct sense of style align with the label’s emphasis on self-expression.

Beyond the apparel, the campaign focuses on the Premium Blend fragrance, an ocean-inspired scent developed by master perfumer Harry Frémont. The cologne features a citrus-forward profile of lime peel and bergamot, balanced by notes of Mediterranean rosemary and earthy vetiver, all packaged in a bottle topped with a whiskey-inspired wax cap. Both the sportswear line and the fragrance are currently available through select retailers and the brand’s website.