The research, conducted with Ipsos among 517 employees at large U.S. firms, highlights a growing appetite for diversification. Approximately 58% of respondents view the higher fee structure of private markets as a worthwhile trade-off for the potential of superior returns. Interest spans across private lending, infrastructure, and real estate, with 65% of participants favoring access through professionally managed vehicles like target-date funds.

Frank Dotro, Head of North America Institutional & Retirement at Invesco, emphasizes that the transition depends on transparency. Plan sponsors must bridge the knowledge gap through practical design, as risk tolerance remains the primary barrier to broader adoption. Simultaneously, the integration of AI is viewed through a pragmatic lens. Participants largely prefer a 'copilot' model, delegating technical tasks such as rebalancing and risk assessment to algorithms while retaining human intervention for core goal-setting. For the industry, the findings suggest that technology and alternative assets serve as tools to enhance efficiency rather than replacements for professional financial guidance.