For years, industry professionals—including appraisers, lenders, and developers—have relied on manual, time-consuming aggregation of rental data from disparate websites. PRISM eliminates this bottleneck by normalizing information for over one million multifamily properties. Subscribers gain access to granular metrics, ranging from studio to four-bedroom unit pricing, alongside essential property characteristics such as square footage, floor plans, and HUD-specific data like inspection scores and construction years.

CEO Michael Haas described the platform as a benchmarking engine designed to accelerate underwriting and market analysis. By providing a source map for every data point, the system allows users to trace specific rent figures back to their original public listings. The product integrates directly into existing workflows via REST API, bulk data feeds, or an MCP server for AI-driven applications, marking a significant expansion of the company’s reach beyond securitized commercial real estate into the broader rental market.