Chopra brings a background in federal policy and private sector innovation to the agency. During his tenure at the White House, he spearheaded the National Wireless Initiative and Startup America, later co-founding the healthcare analytics platform CareJourney. His role at Sōvyn will focus on guiding the firm through the evolving intersection of healthcare, policy, and digital information discovery.

Sōvyn CEO Chintan Shah identified the move as a critical step in the agency's growth strategy. As the firm integrates new capabilities like generative engine optimization, Chopra intends to help clients navigate a landscape where artificial intelligence is fundamentally altering how patients and investors access information. The agency, which traces its roots to 1998, recently promoted Beth Cooper to Chief Commercial Officer to oversee its commercial trajectory following its rebranding efforts.