The new program operates on a points-based model, tracking activities ranging from pre-registration to onsite attendance. These points facilitate progress through four permanent tiers, spanning from CF New to CF Elite. Because points remain separate from membership status, buyers can redeem them for transit vouchers, souvenirs, and value-added services without compromising their standing. This dual-track approach is designed to provide immediate utility while fostering sustained loyalty across recurring visits.

Beyond the loyalty scheme, the fair has overhauled its broader support ecosystem. Collaborations with 11 financial institutions now offer overseas buyers streamlined access to cross-border financing and risk management tools. Furthermore, partnerships with carriers such as China Southern Airlines, Air China, and Cathay Pacific provide logistical perks, including priority boarding and discounted airfares. By integrating these financial and travel benefits, the 140th Canton Fair seeks to move beyond a traditional exhibition format toward a comprehensive, year-round service model for global trade participants.