Crenshaw, previously an executive vice president, assumes full strategic oversight from the company’s Dallas hub. He brings a decade of experience advising Fortune 500 executives on brand transformation and internal communications to his new role. Alongside this appointment, Kim Cerda and Sue Garman have been elevated to executive vice president positions, where they will lead the firm’s organizational change and workforce engagement practices, respectively.

Jared Engeset, who has spent over ten years developing the firm's labor communications sector, will now serve as senior vice president and head of labor communications for the combined entity. This appointment underscores a strategic effort to scale specialized workforce expertise across the MikeWorldWide network, which serves clients including Toyota, American Airlines, and 7-Eleven. The leadership transition aims to maintain continuity for long-standing clients while expanding access to digital and AI-driven corporate reputation tools. According to MikeWorldWide CEO Michael Kempner, the restructured team is designed to address the increasing complexity of organizational dynamics by prioritizing an inside-out approach to reputation management.