Modrić, known for his long-standing career and consistency, frames the collaboration through the lens of personal stability. The athlete noted that his ability to excel on the pitch is directly tied to the support system he maintains at home, where Gorenje appliances are intended to minimize daily friction. This alignment seeks to promote the brand’s "Life Simplified" philosophy, which integrates smart technology and European design into standard household tasks like cooking and laundry.

For Gorenje, the appointment serves as a strategic move to solidify its market presence in the Middle East. By associating its product line with the discipline required of a top-tier athlete, the company aims to position its appliances as essential tools for modern, time-conscious households. The manufacturer, which has operated for over 75 years, continues to emphasize energy efficiency and intuitive functionality as core pillars of its expansion under the Hisense umbrella.