Founded in 2009, the agency initially built its reputation on organizing social and family vacations before shifting toward business-oriented incentive trips and leadership retreats. Founder Aubrey Williams noted that while the corporate sector remains a core pillar, the company is now actively soliciting leisure groups to capitalize on the cruise industry's current expansion.

This strategic move aligns with a broader market trend of increased cruise line investment in private islands and specialized onboard experiences. As cruise lines introduce more diverse itineraries and ship designs, the firm aims to leverage its logistics expertise to assist non-corporate clients in navigating complex booking options, group rates, and stateroom configurations. For the agency, this dual-track approach seeks to balance the high-stakes requirements of professional offsites with the personal touch required for social reunions and affinity groups.