The 12-week program begins this month in Manhattan, guiding participants through a curriculum that spans branding, supply chain logistics, and investment strategy. Founders will work directly with mentors to prepare for a final showcase pitch event scheduled for January 2027, where they will present their businesses to a curated audience of retailers and investors.

This year’s selected participants include Batch Balanced, Cabu Latte, Engineered Nutrition, Goldholly, and Underdog. These brands will benefit from the same high-level strategic guidance typically reserved for established companies, focusing on balancing purpose-driven missions with scalable performance. The cohort is supported by a broad network of sponsors, including NielsenIQ, Polsinelli, and Wayflyer, intended to provide the infrastructure for long-term growth.