The conference will highlight how global brands are transitioning from basic automation to agentic experiences that prioritize performance metrics and long-term optimization. Parloa’s upcoming product updates focus on providing enterprises with deeper oversight of AI agent behavior, including new benchmarking tools, advanced simulation capabilities for continuous improvement, and enhanced context management to ensure more natural customer interactions across voice and digital channels.

Beyond product announcements, the event features a diverse roster of industry experts, including representatives from OpenAI, Microsoft, SAP, IKEA, and Volkswagen Financial Services. The program addresses the practical challenges of deploying autonomous systems at scale, such as maintaining data sovereignty, proving business value, and navigating the evolving regulatory landscape. Former World Champion footballer Bastian Schweinsteiger is also slated to join the speaker lineup alongside Parloa executives, including CEO Malte Kosub and CMO Latané Conant. Following the Berlin summit, the company intends to host a more focused WAVE Summit in New York on November 4–5 to further discuss the strategic integration of agentic AI within global corporate structures.