The company arrives with $10.5 million in seed funding from backers including Peak XV Partners, Shine Capital, and Blume Ventures. Unlike conventional apps that isolate users, Rivet encourages members to join as Matchers, weighing in on potential pairings. These introductions are then served to users based on collective scores, though the final decision to initiate a conversation remains strictly with the individuals involved. This structure aims to combat the isolation often felt on platforms that prioritize volume over genuine compatibility.

Market research commissioned by the startup suggests a clear appetite for this shift. Among 2,013 U.S. adults surveyed, 68% of Gen Z and Millennials expressed interest in helping strangers find romantic partners, provided the process remains anonymous. For Kapoor, who spent nearly a decade scaling brands for Match Group, the goal is to undo the transactional nature of the swipe. Elie Seidman, former CEO of Tinder and OkCupid, argues the model represents a significant evolution in the category by reintroducing human judgment at scale. The app is available now on iOS and Android.