Each 12-ounce can contains between 410mg and 450mg of electrolytes, including sodium, potassium, and magnesium. The drinks, available in Lemon, Watermelon, Cherry, and Mango, rely on fruit juice or puree rather than artificial additives, resulting in a profile of 25–30 calories and zero added sugars. Jackie Ullman, VP of Marketing at True Sea Moss, noted that the product aims to keep the sea moss experience elemental and accessible for daily routines rather than strictly for athletic recovery.

The company is positioning this launch to bridge the gap between niche health supplements and mainstream refreshments. By utilizing the mineral-rich properties of sea moss in a carbonated format, the brand intends to modernize a traditional superfood staple. Currently, the product is sold exclusively via Amazon and TikTok Shop, with a broader rollout to national retail outlets and the company's website scheduled for the first quarter of 2027.