Hostess is leading the push with thematic snacks, including Frightfully Frosted Donettes that feature orange cake centers alongside returning favorites like Pumpkin Spice Twinkies and ScaryCakes. The company’s pet division, Milk-Bone, is also leaning into the seasonal shift with a variety of themed treats, such as Pup-Kin Spice biscuits and Graveyard Bones, aimed at integrating household pets into holiday celebrations.

Meanwhile, the Uncrustables brand is adjusting its presentation rather than its recipe. The frozen sandwich line, now marketed as fridge-friendly for immediate consumption, features new limited-edition graphics on its peanut butter and honey products. These updates arrive as the company looks to maintain its market position across the snacking and pet care categories through the end of the year.