The debut features six core products split between two specialized collections. The Deep Moist line focuses on intensive hydration, while the Melty Moist Repair range targets frizz-prone and difficult-to-manage hair. Each collection includes a shampoo, treatment, and hair oil, priced at $23 per item.

By emphasizing a three-step ritual—cleansing, conditioning, and finishing—the brand aims to replicate the precise, performance-driven approach common in Japanese beauty routines. Each formula centers on honey as a primary ingredient, selected for its natural moisturizing properties and paired with botanical extracts. This partnership with Ulta Beauty provides the brand with a significant footprint, marking a major milestone in its ongoing international expansion.