CAMP Digital, which currently serves more than 350 contractors across HVAC, plumbing, and electrical trades, plans to leverage the agency's expertise to showcase its transition toward agentic marketing. This proprietary technology allows intelligent systems to analyze business conditions and automate decisions based on a contractor’s real-time service availability. The company’s recent recognition, including a 2025 Search Engine Land award for AI in search marketing, underscores the technical focus it intends to promote through this new collaboration.

Katie Donovan, co-founder and CEO of CAMP Digital, noted that the industry is shifting toward data-heavy expectations, requiring partners who understand both the operational pressures of contracting and the nuances of artificial intelligence. Heather Ripley, founder and CEO of Ripley PR, emphasized that the agency will focus on positioning CAMP Digital as a thought leader as the firm scales its innovative software platform. Ripley PR brings a track record in the skilled trades, having been named one of Entrepreneur’s Top Franchise Suppliers for nine consecutive years.