The brand’s expansion relies on entrepreneurs who have firsthand experience with the method. Aulakh is introducing the concept to the South Puget Sound region, while Strnad will target the greater Milwaukee area. According to PVOLVE President Julie Cartwright, this conversion of satisfied clients into business owners is a primary driver of the company’s current trajectory.

Founded in 2017 by Rachel Katzman, PVOLVE emphasizes functional weight training and clinical longevity. The company operates a hybrid model of digital streaming and physical studios, supported by a clinical advisory board. With over 45 locations currently active and more than 50 in development, the brand continues to scale its footprint across North America. The model attracts investors by combining proprietary resistance tools with a training philosophy centered on movement longevity, a niche that gained significant public visibility following a 2023 partnership with Jennifer Aniston.